Article :: Marketing Case Studies
(Extracted from How Asia Advertises by Jim Aitchison)
Applying A New Discipline

The Problem:

Adultshop.com is an online retailer of adult products. Its mission was to recognized as a global leader in adult product distribution. The challenge was to launch a completely new brand in a controversial category.

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Tutorial 1 :: Designing Website
While designing your own web sites, there are some important points that you have to take note of. Please do not make the following mistakes if you wanted to achieve good Internet marketing results.

Get your own domain name.

• By domain name, it refers to URL that you customised. Many businesses often use their business name as their domain. For example Singtel, the URL is www.singtel.com.sg . There are many more examples, which you can easily find in the web. Try not to use free domain like Geocities, Tripod as it often makes your businesses look less professional.

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