(Written
by Sam Lim)
While designing your own web sites, there are some important points
that you have to take note of. Please do not make the following
mistakes if you wanted to achieve good Internet marketing results.
- Get your own domain name. By domain name,
it refers to URL that you customised. Many businesses often
use their business name as their domain. For example Singtel,
the URL is www.singtel.com.sg
. There are many more examples, which you can easily find
in the web. Try not to use free domain like Geocities, Tripod
as it often makes your businesses look less professional.
- Try not to have a very flashy website. It
is important that your website can load fast. Have you ever
visit a website whereby the page takes ages to load. And many
times, you would just switch to another sites rather than waiting
for the page to load up. A flashy website will deter visitors
from visiting your website and thus make Internet marketing
unsuccessful.
- Many people have the illusion that as long as I have a website,
it will boast my business. However, this is only half correct.
If you didn't try to market your website, there is no way people
will know that your site actually existed.
- Try to submit your website in as many search engines as
possible. There are many search engines that you can submit
you URL free.
- Try to practice SEO (Search Engine Optimization).
- Always use spiral marketing. This means you have to market
your website by mouth, on your name cards and whatever marketing
tactics you used and vice versa
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