Article 1:: Marketing Case Studies
(Extracted from How Asia Advertises by Jim Aitchison)

Selling The Real SingTel
The Problem:
SingTel , formerly Singapore Telecoms, could trace its origins back 120 years. Given Singapore 's newly liberalized telecommunications market and the arrival of new brands, celebrating 120th anniversary was an opportunity to reinforce SingTel's long-term commitment to Singaporeans.

The downside was that the anniversary might well rekindle memories of the “old” SingTel , the government-owned monopoly. Its former bureaucratic image would impact negatively when SingTel faced aggressive competition and was no longer the default option.

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Tutorial 1 :: How to generate traffic to your website
(Written by Sam Lim)

Considering the many websites that are available on the World Wide Web, how do you actually get people to visit your website? As EduX Services has always emphasized, Website, no matter how professional it looks, if there are no visits to your website, it is a useless site as it serves no purpose (no marketing value).

Therefore, generating traffic to your website is very important as it means generating more sales enquiries, sales as well as awareness of your company or business.

In this article, I will mention some ways which you can get more visitors to your site and this means more prospects and sales to your business.

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Project 1 :: Using Microsoft Access
(Writen by Benjamin Marco)

Microsoft Access is a powerful program to create and manage your databases. It has many built in features to assist you in constructing and viewing your information. Access is much more involved and is a more genuine database application than other programs such as Microsoft Works.

This tutorial will help you get started with Microsoft Access and may solve some of your problems

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