Article :: Marketing Case Studies
(Extracted from How Asia Advertises by Jim Aitchison)

New Reasons To Use Credit

The Problem:
Revolving credit line products had been on the Singapore banking scene for years. Owing to product parity, bank clients perceived no differences among the key players.

The banks themselves exacerbated the situation. Rather than building brands, the category focused on short-term promotional activities to attract clients.

Citibank , already established as a high player ground player, believed its Citibank Ready Credit product had an opportunity to become the dominant brand.

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Tutorial :: Get listed in the first 2 pages in Google, Yahoo
(Written by Sam Lim)

The main purpose of having a website is to make your products and services accessible to customers online. It is used to provide information to prospects, generating enquiries as well as to generate sales by building your own markets. However, as EduX Services has always emphasized, a website is useless if no one knows about that. A good website will only be effective if it is available and accessible to prospects with a click on the mouse.

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Tips :: Things to avoid in web designs
(Writen by Benjamin Marco)

To start off, keep in mind that web development, like any other 'craft', is a subjective process, and that any one opinion may differ from the next. The idea is not to establish what is right or wrong, but to try to lay down some ground rules and to give you a place to start.

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