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Tutorial :: How to get listed in the first two pages in Google, Yahoo
 

(Written by Sam Lim)

The main purpose of having a website is to make your products and services accessible to customers online. It is used to provide information to prospects, generating enquiries as well as to generate sales by building your own markets. However, as EduX Services has always emphasized, a website is useless if no one knows about that. A good website will only be effective if it is available and accessible to prospects with a click on the mouse.

Recent studies have shown that 60% of the business is generated from the web site being listed in the search engines where in the customer types in the relevant keywords and phrases that best describe his requirements. Therefore, a website will only be noticed by prospects if it is rank in the first 3 pages on the search engines. This is where Search Engines Optimization comes in.

Perhaps you may ask me. What do I mean by Search Engine Optimization (SEO)? I have been hearing it but I do not have a clear idea about that. Let me put it as simple as possible. Search Engine Optimization refers to the various methods in which web sites can be created, designed, and maintained with the intention of being indexed and ranked within search engines .

So… How do I achieve good ranking in the Search Engines? Below are some of the strategies you have to use to achieve good ranking:

  1. Search for the right keywords . You need to know the likely keywords that prospects will use in the search engines in order to locate your website. Do a lot of research in that area as the whole idea of Search Engine Optimization involves a lot in using keywords.
  2. Use a good domain name . Try to include the keywords that you identify in your URL.
  3. Remember to include important keywords in the title tag of the page and the Meta tag . Many popular search engines take into consideration the content of the Meta tags and title tag while indexing.
  1. Try to have a search engine friendly layout . This would means:
    • Formatting of content using header tags enhances rather than caption.
    • Having good contents that placed emphasis on keywords density as well as keywords frequencies .
    • Name your images, links and html pages to accommodate your keywords
  2. Ensure link popularity :
    Link popularity is defined as the number of links from other relevant web sites pointing to the site. Always try to engage in cross links program or link exchange programs.
  3. Always carry out research like
    • any changes in the search engine algorithms
    • the popularity of the keywords relating to your business
    • track your positions, number of visits and your page rank in the link to search engines as well as other sites that are link to your site.

These are some of the ways that you can try to optimize your website ranking. It may be very labour intensive as a lot of research in this area has to be done. But you will be amazed by the profits that you will generate for your business if you follow the above guides.

 
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