Article :: Marketing Case Studies
(Extracted from How Asia Advertises by Jim Aitchison)

Launching An Internet Bank

The Problem:
Singapore’s OCBC Bank launched Asia’s first virtual bank in April, 2000. The new stand alone e-bank was called finatiq.com, a derivative of the words “financial” and “IQ”.

Targeted at English-educated male and female PMEBs, aged 25 – 45, finatiq.com offered the one site to research, compare and transact all financial matters online. On the surface, the psychographics were good: the target group looked to the Internet for information and entertainment, and had no qualms about transacting online. But while they were comfortable with self-guided help and liked to make informed decisions, they were more Internet savvy than investment savvy. They wanted to take control of their finances, but financial management seemed dull, boring and tedious.

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Tutorial :: How to cut Business Operation Cost and Time and yet generate extra revenue source?
(Written by Sam Lim)

Creating corporate websites for organizations and businesses have been gaining its popularity in the recent years. Business, be it small and medium enterprises or large multi-national companies, are engaging web professionals to create, revamp and maintain their websites.

There may be a group of businessmen, who are sticking to the conventional way of doing business, may question the liability and necessity of having a website for their business operations.

Tips: Unethical SEO Techniques
(Written by Benjamin Ong)

Did You know that SEO Spam can Harm Your Search Engine Rankings and even Destroy Your Internet Business?

SEO spam means using unethical search engine optimization techniques to gain higher rankings on SERPs. Many people know that unethical SEO techniques are bad idea and it’s suggested to avoid using them. Unfortunately, there are also many people who claim that “illegal” SEO techniques are not harmful at all and argue with other webmasters.

You should remember that any attempts to trick search engines in order to gain higher rankings will be treated as SEO spam and you should never adopt such techniques in your campaigns. Webmasters using spammy SEO techniques are unaware of the risks waiting for them.