Article :: Marketing Case Studies
(Extracted from How Asia Advertises by Jim Aitchison)
Creating a Dot-Com difference

The Problem:

When AsiaOneMarkets.com launched in Singapore , the market was congested with dot.com investment sites. Because many of the sites offered similar services, it was the advertising that had to create a difference.

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Tip:: Hateful Spyware & Virus. How to guard against them?
( Written by Sam Lim & Anthony Goh – EduX Services )

Spywares and viruses are getting more eminent in this technology-driven era. Have you been receiving emails having unknown attachments or window pop-ups stating that your computers have been invaded by Spywares and Viruses? Fear not… EduX Services has come out with a few simple steps which will protect your computers against spywares and virus. These steps are so simple that people normally overlook them.

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Tips :: DESIGN YOUR LOGO LIKE A PRO
Written by Eileen Parzek, Net Profit Magazine, © 1997

A logo is the image which represents a company or its product. Its function is to create a memorable, recognizable impression on the mind of a potential client or customer. A logo is essentially at the heart of a corporate identity.

So what makes a "good" logo? Most people would answer "I just know it when I see it!" and this isn't so far from the truth. A good logo catches the eye - it makes the observer curious or engaged, if only for a short moment. a moment in which an image and the existence of your company is embedded in the mind rather than filtered out with a million other daily stimuli. But even if a good logo 'just is', there are elements for making it happen . and we will look at some of those. I will also discuss some of the issues designing logos which work in two distinct worlds - print and online.

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