(Written By Anthony Goh)

I have been extracting Marketing Case Studies from Jim Aitchison’s “How Asia Advertises” for the past six issues. Frankly speaking, I am a bit sick of it. Having to extract articles from one source and post it onto the newsletters. Oh man, time for me to have a change in my contribution for this issue of the newsletter. So, finally, I have decided to pick up my pen and start writing something from my own mind.

And so, that starts the ball rolling for my first article…Disaster Planning. The inspiration of writing this article came when I was reading Dan Blacharski’s article on Disaster Planning: Preparing for the Worst. Come to think of it, there are a lot of SMEs or SMBs in Singapore that may not have a concrete disaster recovery plan in place in their business operations. Business owners in Singapore may be very good in their business planning. Planning how to achieve their S$5mil profits in a year; planning how to increase their market shares; planning how to outbeat their competitors in the price war; planning this and planning that…

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(Written by Sam Lim – EduX Services)

As Technology advances, spyware has become a norm in many people’s life. But what is spyware? Spyware is not a virus. It is not meant to attack your system but it is used to steal information from your system.

To explain this as simple as possible, spyware is computer software that is used to run undetected in a victim’s computer to steal important information and report to the creator’s without the victim’s knowledge and permission....This information can be emails, password, credit card information…etc.

These spywares also have many different features. They not only steal information. They can even re-rout user to illegal websites or installing phone dialers. They even have the ability to destroy your computer files residing on it.

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Do you know how many sales your site actually generates? Do you know how you can apply that knowledge to your business and cause it to grow?

I will answer all of the above, and also discuss how to use statistics to enhance your web business through the use of sales, traffic flow, uniques, hits, click-through rates, and many other important business factors. Part 1 focuses on sales and traffic, while part 2 (stay tuned) is all about where your traffic is coming from (and how to get more of it!).Sales

The most obvious statistic for many businesses is sales. Here are 2 of the most pertinent questions every business needs the answers to:

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