(Extracted from How Asia Advertises by Jim Aitchison)
Brand Enhancement
The Problem:
Locally and globally, the Sony Walkman faced major challenges in a very competitive market. New products and gadgets proliferated, all fighting for consumer attention. Competing brands entered the market weekly with new features, new designs, all at attractive prizes.
The name “Walkman” had become generic and was used by competitors and consumers to describe their portable audio products. Sony saw the need to expand its Walkman offering and reinforce its Walkman branding.
In Malaysia, Sony’s brief was to communicate the many Walkman formats and enhance its existing branding. The brand targeted teenagers and young adults, aged 15 to 35, urban music lovers who are always on the go.
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(Written by Sam Lim – EduX Services)
I remember in many issue of my newsletter before this, i wrote an article titled: What is E-commerce and Why E-commerce?
After so many issues, i decided to write on this topic again. Reason is that i am not trying to be long-winded. However, i wanted
to share a very powerful,effortless and low cost method to boost up your revenue.
If you are a businessman, do you want to have an extra revenue source and yet put in minimal effort and cost?
I am sure that the answer will be a unanimous YES. If you are working for others, do you want to have more money to spent beside your monthly salary.
I am sure this answer will be the same as the above question.
Have you ever wondered why Dell is so successful. Being new in the computer industry, it is moving high up in the hierachy.
Why is this so? The answer is simple. Their products are so much cheaper as compared to others. Many might ask why can they sell so much cheaper?
Read more and you will realise the answer.
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