(Extracted from How Asia Advertises by Jim Aitchison)
Re-branding A Unit Trust
The Problem:
The 1997 economic downturn left its legacy in Singapore. Many consumers had been burnt, or knew someone else who had been. Anything considered an “investment” was automatically equated with high risk. Most Singaporean were happy to leave their money in savings accounts; at least with a savings account, “you know your money is secure”.
Not surprisingly, the unit trust category was stagnant. And conventional advertising didn’t help; complicated communications with bank talk, pie charts and graphs only confirmed consumers’ prevailing fears.
Against this scenario, DBS Bank planned the rebranding and relaunch of what had been previously communicated as a unit trust product.
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(Written by Sam Lim – EduX Services)
In my previous, I have taught you how to make use of your website, to sell items online. I have explained the benefits of selling online.
But in this topic, I am going to tell you something different. Do you know that there are plenty of use for your website?
By setting up an E-commerce site, is just one of the many profits driven uses.
This time, I am going to explain the term " monetizing"
What does this "monetizing" means? To put it simply, it refers to using your website to make more money for you.
It means exploiting your website to the fullest potential.
How?
Is it difficult?
The answer is simply a "NO"
Why do I say that? ...
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