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6 Basic Rules of Search Engine Optimization (SEO)
- Search for the right keywords. You need to know the likely keywords that prospects will use in the search engines in order to locate your website. Do a lot of research in that area as the whole idea of Search Engine Optimization (SEO) involves a lot in using keywords.
- Use a good domain name. Try to include the keywords that you identify in your URL.
- Remember to include important keywords in the title tag of the page and the Meta tag. Many popular search engines take into consideration the content of the Meta tags and title tag while indexing.
- Try to have a search engine friendly layout. This would means:
- Formatting of content using header tags enhances rather than caption.
- Having good contents that placed emphasis on keywords density as well as keywords frequencies.
- Name your images, links and html pages to accommodate your keywords
- The whole essence of Search Engine Optimisation (SEO) revolves the use of keywords.
- Ensure link popularity:
Link popularity is defined as the number of links from other relevant web sites pointing to the site. Always try to engage in cross links program or link exchange programs.
- Always carry out research like
- any changes in the search engine algorithms
- the popularity of the keywords relating to your business
- Track your positions, number of visits and your page rank in the link to search engines as well as other sites that are link to your site.
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